BRAND | Venice 66 Corp Comm

OUR
BRAND

Vans is “Off The Wall”.

To us, “Off The Wall” is a state of mind. It means thinking differently and embracing creative self-expression. It’s choosing your own line on your board and in your life. Vans has over 50 years of connecting to youth culture and we continue to advocate for action sports while recognizing the global “Off The Wall” connection between our brand and art, music, and street culture enthusiasts.

Sold in 84 countries through a network of subsidiaries, distributors and international offices, Vans has over 2,000 retail locations globally including owned, concessions, and partnership doors. Given this amazing platform to connect with consumers, we're constantly looking for better and more creative ways to amplify the brand's in-store presence.

At Vans, providing consumer-focused product is essential. And among perhaps one of the most discerning critics there is - the world's youth - the continued relevance and authenticity of our product, be it performance-based or fashion-forward, must be in the right balance at all times. From weatherizing the head-to-toe collections to enhancing the durability of the performance-based footwear, Vans is elevating the level of quality and technology and enabling active consumers everywhere to enjoy Vans through all four seasons.

We believe it’s important to deliver more than just great products. Vans supports creative self-expression through action sports and youth culture by promoting the sports, music, art and lifestyles that matter most to us.

With an established regional to global path to pro, the Vans athlete programs foster and promote some of the most talented and creative skaters, surfers, BMX’ers, and snowboarders in the world.

As a cultural leader in action sports, Vans provides and supports innovative platforms for creative expression like the Vans Park Series, Vans Pool Party, Vans BMX Pro Cup, Vans Duct Tape Invitational and festival, Vans Triple Crown of Surfing, and the Vans Hi-Standard Series.

Vans also provides many platforms to elevate musicians and artists through immersive House of Vans locations, Sidestripe Sessions, and pop-up experiences and art programs like Vans Custom Culture that are all aimed at enabling and inspiring creativity in young people around the world.

From our humble beginnings in Southern California, Vans has grown beyond a small family owned shoe company into a brand who stands for so much more. Today we are part of a global movement - reaching from Barcelona to Beijing, Sao Paulo to Sydney, Huntington Beach to New York City – and we are committed to enabling and inspiring creative self-expression and the “Off The Wall” youth culture the world over.