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Breaking Limits: Driving the Future, Delivering Excellence, Dominating Together
- 2 hours ago
- 2 min read
What happens when Store Managers and Team Leaders from across the Philippines come together with one shared purpose?
You build momentum for the year ahead.
On July 15–16, 2026, Vans Philippines gathered its retail leaders at the Vans Philippines Head Office in San Pedro, Laguna for Sales Kickoff FY2027, centered on the theme:
Breaking Limits: Drive. Deliver. Dominate.
For two days, our leaders learned, collaborated, celebrated, and strengthened the connections that will help shape another successful fiscal year.
The event opened with strategic business updates from our Human Resources, Information Technology, Marketing, and Visual Merchandising teams, equipping our retail leaders with valuable insights, initiatives, and tools to support operational excellence, strengthen brand execution, and elevate the customer experience across every Vans store.
The energy continued with an immersive Merchandising Fashion Showcase, where our Footwear, Apparel, and Accessories teams unveiled upcoming collections and shared the stories behind the products that will inspire customers in the months ahead—bringing our brand to life and preparing our retail leaders for the season ahead.
On the second day, the focus shifted to collaboration through engaging team-building activities that reinforced trust, communication, and the power of working as one team. The celebration continued with our Awarding Ceremony, recognizing stores and retail leaders whose passion, resilience, and commitment continue to raise the standard of excellence across the organization.
A defining moment of the event was the inspiring address from our Chief Operating Officer, Ms. Tina Marie Ortiz, who challenged every leader to embrace FY2027 with accountability, resilience, and purpose. She shared three points that will guide us throughout the year:
Clean Our House – Excellence begins with mastering the fundamentals. By maintaining high standards in our stores, operations, and customer experience, we create a strong foundation for success.
Leaders Take Ownership – True leadership is about accountability. Every leader is empowered to take initiative, make decisions, and inspire their teams by leading through action and example.
Focus on What We Can Control – Rather than dwelling on challenges beyond our reach, we are encouraged to channel our energy into the actions, behaviors, and decisions that drive meaningful results every day.
Her message was a powerful reminder that breaking limits isn't simply about achieving targets—it's about building great habits, creating exceptional customer experiences, and developing leaders who inspire others to grow.
Sales Kickoff FY2027 was more than an annual gathering—it was a reaffirmation of our culture, our people, and our shared commitment to delivering exceptional experiences for every customer who walks into a Vans store.
To every Store Manager, Team Leader, support team, and organizer—thank you for making this event a remarkable success. Your passion, dedication, and commitment embody what it truly means to be Always Pushing.
Here's to another year of learning, leading, and pushing beyond what's possible.
Drive with Purpose. Deliver with Excellence. Dominate Together.
Always Pushing. 🛹
Music Credit: "I'd Do Anything" by Simple Plan.
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