Vans Philippines Brings the Hype at UP Fair 2025

Quezon City, April 2–5, 2025 — Vans Philippines once again brought its signature energy and creativity to the annual UP Fair held at the Sunken Garden, UP Diliman. Running from Wednesday to Saturday, the vibrant booth attracted hundreds of fairgoers who were eager to experience the Vans lifestyle up close.

One of the highlights of the booth was the Fastest Shoe Lacing Contest, a fun and competitive activity where participants raced against time to lace up a pair of Vans shoes. Those who beat the best time were rewarded with exclusive Vans merchandise and other exciting prizes. The contest quickly became a crowd favorite, drawing cheers and applause as participants showed off their speed and style.

More than just a brand activation, Vans’ presence at the UP Fair showcased its commitment to youth culture, self-expression, and creative freedom — all core elements of the Vans identity. With music, games, and community at its heart, the event embodied the spirit of “Always Pushing” — Vans' newly launched global campaign.

The V66FI team at the Vans booth during UP Fair Elements featuring Syd Hartha Chua.